谈中国文化产品和服务“走出去”的战略——以表演艺术类为例

How Does Chinese Culture Product and Service Go Abroad——Taking Performing Arts of Culture Service as an Example

面对国外文化产品不断输入,文化贸易逆差严重的现状,我国文化产业的发展必须主动出击,积极实施"走出去"战略。中国文化产业在走出去的过程中,以表演艺术为代表的文化服务对外输出的比重逐步增大。中国文化产业的发展应借鉴表演艺术类文化服务"走出去"的经验教训,在提高我国文化生产力的同时,逐步加快走出去的步伐,提高我国的文化竞争力。

During the development of Chinese culture industry, we have to take the strategy that involves attacking actively and going abroad positively in the face of the condition of continual input of foreign culture product and serious cultural trade deficit. Chinese culture industry＇ s going abroad is equal to the outward output of Chinese culture product and service from the viewpoint of international trade. In the process of going abroad, the proportion of output about culture service which takes performing arts as a representative should increase gradually. During the development of Chinese culture industry we should draw lessons from the experience of performing arts＇ going abroad, quicken the step gradually, raise the cultural competition ability of our country while raising the cultural productivity.