摘要
黄金周是旅游的盛宴,是各个城市向外界展示自己形象的绝佳机会,所以它的到来,对每一个城市都是个严峻的考验。这一点,在举省挖掘第三产业潜力的山东彰显尤甚。面对黄金周的兵临城下,济南市旅游局局长王建国感到肩负重任。
The'Golden Week'is coming. Nowadays,the strategy of'City Marketing'is more and more important in China. Eg^ry City want~ to show itself to the outside world in the'Golden Week'the feast of tourism.This opportunity is a severe test for every city especially in Shandong Province,which is making efforts to exploit the potential of tertiary industry.Facing the coming of the'Golden Week,'Wang Jianguo,Director of Jinan Tourist Bureau.has become the busiest man in Jinan City. As the leading man in the tourist industry of Jinan,Wang Jianguo indeed wants to make Jinan tourist industry greater and more powerful.However, how to do this well has recently become the thing that causes him most thought.Jinan isthe capital city of Shandong Province but how best to display its advantages?Jinan held the very first tourism fair in North China,but how to make it regular and innovative? The springs of Jinan are famous throughout the world,how to hold the'Spring Festival'? How to develop the other tourist attractions apart from the springs? How to invite investments of high quality? On the eve of the'Golden Week'and following the end of the 2007 Jinan Tourist Fair, Wang Jianguo was interviewed by our reporter.He introduced his plans of how to develop the tourist industry of Jinan City.Much of the information was revealed to the outside world for the first time. Wang Jianguo said:'I hope to let the world know about Jinan.'
出处
《走向世界》
2007年第18期48-50,共3页
Openings
