破译“亲人”服务品牌密码

SINOTRUK:To Treat the Customers as Relatives

2007年1至8月，中国重汽实现了产销重型汽车超过70000辆的历史性突破，提前完成全年目标任务，预计全年销售将超过100000辆。迈入了一个新的里程。这表明中国重汽产品和服务越来越受到市场的认可，成为用户信得过的产品。这与中国重汽不断提高整车和发动机产品的竞争力不断完善自己的品牌形象分不开。

In every SINOTRUC employee's eyes,their customers are not only their god,but also their relatives.This kind of service idea shortens the distance between the customers and SINOTRUK.The service brand of'Relatives'is the first service brand among industrial enterprises in China as well as a powerful weapon for SIOTRUK to take part in the market competition.SINOTRUK has taken the service brand'Relatives'as their important means for improving their services and promoting the image of their enterprise. SINOTRUK was the first enterprise of the heavy truck industry to establish the computer management system-'One-Wire System', involving informationalized control of production logistics,sales,and service of parts.The complete quality guarantee system and advanced production equipment ensure the high quality of the products.More than 600 distributors,over 760 repair service stations,and 100 4S stores ensure the timeliness and validity of the'Relatives Service'and make SINOTRUK the byword for intimate service.