牛津大学出版社及其经营特色探析

Analysis on Oxford University Press and Its Management Features

本文从牛津大学出版社的历史沿革、发展现状着手,对牛津大学出版社的经营特色进行探析,论述牛津大学出版社成为世界规模最大的大学出版社的原因。

After a brief introduction to the history and status quo of Oxford University Press, the author analyzes the management features and the cause for the formation of OUP,