房地产品牌传播中的人文关怀意识

Sense of Humanistic Care in Estate Brand Publicity

房地产品牌传播中关注的不仅仅是房子,而是要以人文关怀的眼光去发掘、发现全新的更有价值的方式。文章通过对房地产广告进行分析,从房屋建筑设计、房地产广告设计和房地产销售三个方面分别阐述了"人文关怀"的理念,最后从四个方面论述了应如何将"人文关怀"的理念更好地融入房地产品牌传播之中。

Estate brand publicity should not only focus on house but ought to find a more valuable new way from humanistic care. Mter the analysis of the advertising for real estate, the paper elaborates the concept of humanistic care from architectural design, estate advertising design and estate sales and then proposes from four aspects as how to embody humanistic care into estate brand publicity.