工业旅游,造纸企业的品牌名片

Industrial tourism,a name card for the brand of paper enterprises

作为一种十分有效的公关手段和营销战略的工业旅游,既可提升企业的品牌形象,又可拉近与消费者的关系。特别是对企业来说,它不仅可以使企业增加经济效益,树立和提升企业良好的社会形象,还可把握市场需求,增强员工的责任感和自豪感,其蕴含的经济价值和社会价值无法估量。

Industrial tourism, as an effective method of public relations and marketing strategy, does not only develop the industry brand image, but also strengthens the relationship with customers, As far as the enterprises are concerned, it can not only increase the economic benefit, set up and elevate good social image of the enterprises, but also help the enterprises to keep abreast of market demands, improve the sense of responsibility and honor, so the economic value and social value involved in it is beyond measurement.