论山西饭店业品牌形象的塑造

On the Establishment of Brand Image in Shanxi Hotel Industry

当今饭店业发展,品牌形象塑造势在必行。山西饭店业品牌形象塑造既存在困难也有一些有利因素,可以更新观念入手,培养品牌意识;从市场定位入手,确立品牌特征;从产品内涵入手,构造品牌文化;从经营管理入手,建设品牌形象;从宣传展示入手,扩散品牌影响,从而打造有山西特色的饭店业品牌形象。

Nowadays,with the development of the hotel Industry,it is imperative under the situation to establish the brand image.The image establishment of the hotel Industry,has both the disadvantage and the advantage factors we can cultivate brand awareness from updating the minds;establish brand characteristics from positioning the market;construct brand culture from product content;build brand image from the operating management;proliferate to brand impact from display publicity,in order to cultivate brand image which has characteristic of Shanxi in hotel industry.