我国科技成果市场化营销模式研究

The Marketing Model Converting of Scientific and Technoligical Achievement in China

技术市场是我国科技成果市场化的主要途径,但是由于被动的管理体制,阻碍了我国技术成果市场化的效率。基于技术交易的本质是市场化运作这一认识,提出科技成果市场化营销的概念,并分析我国技术成果市场化营销的模式,为我国科研单位进行科学研究和技术成果市场化提供科学决策的依据。

In China technology market is the main way to convert scientific and technological achievement. However, the passive management system hindera the market efficiency. Since the nature of technological transaction is a market - oriented operation, the paper proposes the concept and tile marketing model converting the scientific and technological aehieverment, which may be relented by the decision making sectors concerned.