城市品牌理论研究综述

The Review on Urban Brand Theories

随着城市化进程和城市间竞争的日益激烈,塑造城市品牌已成为各国城市实现可持续发展的关键。近年来,一些学者和实践者开始关注城市品牌问题,取得大量研究成果。对这些研究进行整理,初步归纳出城市品牌理论研究的内部品牌观、受众观、营销观、形象观、文化观等分支领域,以期对未来研究有所启发。

With the quickened urbanization and fierce city competition, it is assumed that the establishment of city brand is the key to a city~ sustainable development. In this paper the overview on the recent researches imolves such domains as inner brand view, audience view, marketing view, image view, culture view, etc.