逆向物流在网络时代的新发展

The Development of Reverse Logistics in Network Era

逆向物流战略已成为很多企业降低成本、增加顾客满意、强化竞争优势的重要手段。而目前国内大多数企业注意力在正向物流上,忽视了逆向物流。网络环境下面对居高不下的退货率,有效地管理逆向物流成为企业成功的关键。

Reverse Logistics strategy has been used by lots of enterprises By using it, they can cut down costs, iraprove customers＇ satisfaction and enhance their dominant position. However, domestic enterprises pay little attention to Reverse Logistics. Efficiently controlling Reverse Logistics is the key to survive in today＇ s world.