企业博客营销模型构建与实施研究

The study on the establishment and application of the coporate biog marketing model

博客是一个零成本、零技术、零时差、零许可、零编辑的个人意见平台,是继 E-mail,BBS,ICO 之后出现的第四种网络交流方式,其已在政治、企业管理、新闻报道及日常生活等多个方面得以应用。本文在探讨博客及博客营销概念的基础上,提出了企业博客营销的一般模型并就模型实施中应注意的问题进行了总结。

Blog is a platform of individual opinion, and the forth way of network communication following the E- mail, BBS and ICQ, and has been applied in many aspects such as the politics, company management, news report and people＇s daily lives. This paper discussed the concepts of blog and blog marketing, brought forward the general model of corporate blog marketing and summarized the questions to attend in the practice of the model.