市场导向与学习导向作用下的组织绩效问题

Dual Role of Market Orientation and Learning Orientation in Organizational Performance Study

市场导向和学习导向是影响组织绩效的关键因素。然而,由于现有市场导向与学习导向的结合研究比较薄弱,导致了市场导向理论缺少战略内容,对企业建立市场导向不具有指导意义;同时,也造成了组织学习理论的单一性,不能较好地将学习焦点放在企业的外部环境中,进行面向实践的学习。因此,探讨市场导向与学习导向的关系,研究两者双重作用下的组织绩效问题,具有重要的学术价值和实践意义。市场导向与学习导向在关注范围、价值观层面、制度层面与行为层面都存在明显的互动关系,市场导向与学习导向均可视为企业的资源进而创造竞争优势,也是企业创造卓越绩效的关键。应当基于学习能力视角,拓展市场导向的研究领域;增强两种理论的融合,深化企业战略研究;构建基于市场导向的学习型组织。

Market orientation and learning orientation are two key factors in organizational performance. This article is based on the longitudinal theoretical perspective of those two, analyzes their interaction relationship in order to analyze the area of concern, the cultural level, and the behavioral level, and clarifies the impact of this relationship to organizational performance. So the present attempt offers enterprises a theoretical reference for enhancing organizational learning ability about market.