广西乡村旅游发展的SWOT分析

SWOT Analysis on Development of Rural Tourism in Guangxi

运用SWOT分析方法,认为广西乡村旅游资源丰富,乡村旅游的发展正面临着良好的发展机遇,同时必须应对日益剧烈的市场竞争和由于开发不当而造成的资源破坏与特色退化,处理好各乡村旅游利益主体之间的利益平衡。从整体而言,广西的乡村旅游还处于探索和参与阶段。乡村旅游的可持续发展有待于政府、专家学者、旅游开发经营者和乡村旅游者的共同努力。

This paper analyzed the strength, weakness, opportunity and threat of rural tourism development in Guangxi. With abundant rural tourism resources and good opportunity, the rural tourism was growing rapidly in Guangxi, But at the same time, some threats would be dealt with carefully, for example, the destruction of rural tourism resources, the degradation of country features and the benefit balance of stakeholders.