旅游景区门票设置现状及对策研究

Study of the Status Quo and Countermeasures of the Ticket Price Decision in Scenic Spots

通过对我国目前旅游景区门票设置的5种类型分析,提出了从旅游地所处在的不同生命周期阶段;旅游地的旺季或淡季;级别不同的景区及其影响;其主要客源地的经济发展的状况等方面进行科学、合理的门票设置。在景区门票设置的过程中不仅要考虑促进景区开发和加强保护的原则,还应该考虑广大人民旅游的承载力和旅游业合理赢利的因素。

The paper analyzes five types of ticket price decision in scenic spots at present age and puts forward some suggestions on the ticket price decision in the consideration of the principle of scenic spot exploitation and protection as well as the people＇s bearing ability.