后现代大祭师的仿象、超真实、内爆——博德里亚电子媒介文化批评的三个关键词探要

The Post-Modern Pontiff′s Simulation,Hyper Reality and Implosion——On Baudrillard′s Three Keywords of Electronic Media Cultural Criticism

马歇尔.麦克卢汉以其"媒介即讯息"、"媒介是人的延伸"、"地球村"以及"外爆"和"内爆"等论点和概念闻名于世。让.博德里亚力图发展麦克卢汉的媒介技术文化的学术观点,但他强调的是媒介重要性而不是讯息的重要性,他在将注意力集中于对麦克卢汉的"内爆"和即时传播的各种概念作了激进化的处理之后,提出了自己的电子媒介技术及其文化批评理论的三个关键词:仿真、内爆和超真实。这是博德里亚建立其电子媒介文化批评理论的核心和关键,是他描述技术媒介运作规律的中心概念。要理解博德里亚的理论,必先厘清这三个关键概念。

English Abstract Marshall McLuhan is famous for his ideas and conceptions： The Medium Is the Message, The Extensions of Man, Global Village, Implosion, and Explosion. Though Jean Baudrillard attempted to expand McLuhan＇s academic ideas on media techcuhure, he emphasized the importance of media, not information. He paid attention to radically extend McLuhan＇s various conceptions of implosion and instantaneous communication. Then he raised simulation, byper reality, and implosion, his own three keywords of electronic media technology and cultural criticism, which is a core and keys for Baudrillard to set up his electronic media cultural criticism, and core conception to describe tech - media operation law. To clarify the three key conceptions is necessary to catch Baudrillard＇s theory.