从关系契约视角看企业国际化经营战略

An Relational Contract View to the Internationalized Operating Strategies of Enterprises

以关系契约理论为核心考察了企业的国际化经营战略,提出当前企业的国际化经营策略主要可分为现货进出口交易、海外生产、产品外包与本地化生产四种,这四种策略各有其特定的适用范围和条件,政府为企业提供不断完善的制度环境有利于企业不断提高对市场的预期,进而使企业一系列国际化策略选择的动态演化能够减少各种摩擦带来的效率损失,并使社会福利不断增加。

With the theory of relational contract, this paper suggests four internationalized operation strategies of enterprises, i e. the spot merchandise imports and exports transaction, producing abroad, packaging and supplying relationship as well as the localization. The four strategies have their specific condition and range of application. The government and nongovernmental organizations supply and improve the economic environment by various economic regulations, and the enterprises improve their expectation of the markets. Further the internationalized operating strategies of enterprises results in the dynamic evolution, which can reduce the efficiency loss from the various trade frictions and increase the social welfare continuously.