审美文化视野中的当代体育消费

The Present Age Sports in Ken Consumes Appreciation of the Beauty Culture

体育消费是体育经济意义的文化向度折射,它反映了消费理念在当代社会中的嬗变;是把健康消费作为一种生活方式,作为体现自己个性的重要手段;体育不再只是满足生理需要的东西,而更多的是被具有社会意义的符号性的东西所渗透。体育消费反映了体育与健康,体育活动与审美活动、消费行为与审美动机的内在逻辑关系的表达。虽然当代体育消费表现出世俗审美文化的物欲化倾向,但它张扬的是一种现代生活方式,丰富了人们对"自我"问题的认识。

Sports consumption is that sports economy significance culture has reported the evolution consuming idea in the present age society to degree refraction. It; Be to look on healthy consumption as one kind of life-style, as the important means embodying self individuality; Sports is only the thing satisfying physiological requirements no longer, more being is permeated by tl3e thing having the effect on society sign but. Sports consumption has reflected sports and health, the behavior exercising , consuming sports activities and appreciation of the beauty and inherent appreciation of the beauty motivation logical relation expressing. That it makes known .to public although the present age sports consumes the material desire-rization inclination showing common customs appreciation of the beauty culture, is one kind of modem life-style, cognition having enriched people to ＂oneself＂ problem.