奥运经济对北京市体育健身娱乐市场影响的研究

A Study on the Olympic Economy's Influence on the Commercial Sports Entertainment Market of Beijing

北京奥运会的举办必然会产生奥运经济现象,奥运经济对举办地区乃至承办国家都会带来不可估量的社会效应和经济效应。本文通过文献资料和理论分析的方法就奥运经济对北京市体育健身娱乐市场的影响进行了研究,结果发现:奥运经济对北京市体育健身娱乐市场的影响主要体现在:1)促进体育健身娱乐市场内部管理结构的升级;2)刺激体育健身娱乐市场的投资;3)扩大市民体育健身娱乐的消费;4)缓解劳动力市场就业的压力;5)奥运经济影响将引发北京市体育健身娱乐市场的连动效益等方面。

The holding of Beijing Olympic Games inevitably raises some phenomenon of Olympic economy, which produces an invaluable effect on the social and economic development to the city, even the nation which holds the games. The paper analyzes deeply the Olympic economy＇s influence on the commercial sports entertainment market of Beijing through investi- gating the existing clubs of sports entertainment in Beijing. The author suggests that Beijing＇ s market should lead a further step, take advantage of the chance to promote the health development of the sports entertainment market.