摘要
采用产业组织理论对西北地区体育健身市场进行分析得出:近年来健身俱乐部数量上升快、俱乐部经营规模逐渐扩大、市场容量增大致使西北地区体育健身市场属于低集中度。由于产品主体差别度低、品牌差异化低、促销差异化小、价格差异化小而导致产品差别度较低。俱乐部进入/退出市场的壁垒较大。综合分析发现西北五省体育健身市场结构属于垄断竞争的市场结构。
With the industrial organization theory, sports fitness market in northwest China is analyzed. In recent years the fitness dubs' quantity has riser, quickly, the dubs' management scale HAS gradually expanded, and the industrial market capacity increased, which causes the concentration ratio of sports fitness market in northwest China to be low. Because there are little differences among the main bodies of products, brands, and market promotion, the barrier of entering/withdrawing from the market becomes bigger. With the above analysis, the structure of spots fitness market in northwest China belongs to the market structure of monopoly competition.
出处
《北京体育大学学报》
CSSCI
北大核心
2007年第9期1187-1189,共3页
Journal of Beijing Sport University
关键词
体育健身俱乐部
产业组织理论
市场结构
体育健身产业
sports fitness club
industrial organization theory
market sructure
sports fitness industry