影响农户营销合作履约行为因素的理论与实证分析——以江西省农户调查数据为例

Theoretical and Empirical Analysis of Influential Factors on Contract Performance Conduct of Farmer Households in Marketing Cooperation —— Based on the Survey Data to Farmer Households of Jiangxi Province

本文首先从理论上分析了农户营销合作履约行为的影响因素,然后以江西省农户调查数据为例进行实证检验,研究结果表明,户主的文化程度、户主的风险态度、农户的生产经营规模、农产品类型、生产集中度、价格波动、销售难度、距离市场远近、合作伙伴类型、合同条款等多种因素对农户履约行为有不同程度和不同方向的影响。在此基础上,本文得出了相关政策启示。

The paper begins with a theoretical analysis of influential factors on farmer households contract performance conduct in market cooperation, then has an empirical test on them through the survey data derived from the farmer households of Jiangxi province. The result indicates that farmer households contract performance conduct is influenced by many factors such as education and risk attitudes of the head of farmer households, scale of production, types of agricultural products, centralized extent of agriculture production, price fluctuation of agricultural products, sale difficulty, distance to market, types of cooperative partners, contracts of clauses and so on. These factors have great effects of different extent and direction on farmer households contract performance conduct, Based on the reasons above, the paper puts forward relevant policy suggestions.