系统观下的体育赞助系统效益分析

Analysis on Performance of Sport Sponsor System

本文以系统论的观点研究体育赞助系统中各个相关子系统,通过对各子系统的投入产出关系的研究分析来衡量体育赞助的效益,并对评估体育赞助系统效益的评估方法进行了介绍,以期为下一次体育赞助的成功进行提供一定的理论基础。

This paper analyzes the related sub - systems of the sport sponsor system, discusses performance of each sub - system input and output of sport sponsor and introduces the evaluation system. The main purpose is to provide the theoretical basis for carrying out the sport sponsor successfully next time.