“人道”与消费者剩余理论对提升现代体育产业效益的启示

Enlightenment of Humanism in Utilitarianism and Theory of Consumer's Surplus on Increasing the Overall Benefits of Modern Sports Industries

本文以体育消费者剩余理论为研究核心,即从体育消费者消费一定数量的体育商品时的期望价格与该商品的实际市场价格之间产生的差额,来考察体育消费者与体育产业之间的价值与利益的相持、分割与平衡,揭示体育消费者剩余对生产者剩余及其体育产业整体效益提高的重要意义。

From the difference between the sports consumer＇s expected price and the actual market price of certain athletics merchandise, this paper, taking the theory of sports consumer＇s surplus as its main research focus, investigates the lingering, partition and balance, of value and benefits between the sports eonsumers and sports industries in order to verify the importance and significance of sports consumer＇s surplus on realizing of manufacturer＇s surplus and increasing the overall benefits of its sports industries.