论中南民族地区广告产业的战略发展之路

On Advertising Industry in the Regions Inhabited by Ethnic Groups in the South-central China

本文根据对中南少数民族地区广告业的市场总体规模、广告表现水平以及人才需求状况等三方面的调查数据和信息,分析了该区域广告业的问题及成因,展望了本地广告市场的未来前景,提出了广告市场未来发展的策略。

By the investigation research of the marketing overall scale, the creative level and the human resource situation, the paper analyzes the condition and the reasons of the advertising industry development in the regions inhabited by ethnic groups of the South-central China. It also predicts the prospect and provides the suggestion to developing the advertising industry in the regions inhabited by ethnic groups. Accordingly, the paper provides the real foundations on how to develop our Chinese advertising industry.