媒介革命与文学生产链的建构

Medium Revolution and the Construction of Literary Production Chain

以电子计算机为标志的媒介革命,直接影响着文学产生链的建构。柏拉图提出的诗歌生产链的问题是文学生产链理论的先声。马克思关于生产、分配、交换、消费双向互动的理论为文学生产链的建构提供了理论基础。在文学生产链建构的过程中,存在着社会主义文学的核心价值与社会效益的关系,独创性、民族性、时代性与平庸性、时尚化、全球化的关系,物质化、图像化与文学纸质存在方式的关系,技术理性与艺术地掌握世界的关系等四个问题。《哈里.波特》成功打造文学生产链的实践给了我们许多有益的启示。

Symbolized by the invention of electronic computer, the medium revolution has exerted an immediate impact upon literary production chain. While the literary production chain brought forward is its pioneer, Marx＇s doctrine of by - lateral interaction among production, distribution, exchange, consumption provides its construction with the theoretical basis. In the course of its construction, there exists four different relationships, viz. that between the central values of socialist literature and its social benefit; that between originality, nationality, Zeitgeist, on the one hand, and mediocri- ty, style, globalization, on the other; that between materialization, imagery and the paper mode of existence of literature. The praxis of Harry Potter in successfully constructing literary production offers quite a few beneficial revelations.