安徽省旅游商品存在问题及对策分析

THE EXIT PROBLEMS AND ANALYSIS COUNTERMEASURES OF THE TOURIST GOODS IN ANHUI

旅游商品是旅游收入的重要组成部分,直接影响着旅游业的经济效益。安徽省具有黄山、九华山、古民居等世界级的自然、文化旅游资源,然而,安徽旅游商品业发展滞后,旅游辅助作用十分有限,在一定程度上阻碍了安徽旅游业的总体发展。对此,应结合安徽省旅游发展的实际情况,通过界定旅游商品的概念,分析安徽目前旅游商品供给现状和存在问题,立足现状,强化特色,准确定位,提出发展旅游商品的开发策略,使安徽旅游商品业健康持续发展。

Tourist goods is a important part of tourist income, so it acts on tourist economic benefit directly. Anhui Province has world-class natural culture tourist resources such as Mount Huang, Mount Jiuhua, ancient local-style dwelling houses,etc., However, the development of tourist commodities industry of Anhui lags behind, travelling as- sists function to be very limited, have hindered the overall development of the tourist industry of Anhui to a certain extent. As to this, should combine the actual conditions of travel development of Anhui Province, through defining the concept of the tourist commodities, analyze the travel commodity supply current situation and problem present at present in Anhui, based on the current situation, strengthen the characteristic, make a reservation accurately, propose developing the development policy of the tourist commodities, make the tourist commodities industry of Anhui develop continuously healthily.