关于研究中国国际形象问题的几点思考

Reflections on the Study of China's International Image

在经济全球化和社会信息化的条件下,国家的国际形象问题越来越引起国际社会的广泛关注。国家的国际形象是国际社会对一个国家政治、经济、社会、文化、外交与自然要素的综合认知与评价。某国的国际形象是其国家形象的重要组成部分,应当明确区别和科学界定国际形象与国家形象。国家形象包括"我形象"(内部公众心目中的形象)与"他形象"(外部公众心目中的形象,即国际形象),两者往往存在很大的差异。我们应当正确认识、科学分析并深入探讨中国国际形象与国内公众心目中国家形象的差异,从中寻找塑造良好的国际形象的突破口和着力点。

Due to economic globalization and the rapid spread of information in society, a state's international image has increasingly aroused the interest of the international community. The international image of a state is the overall perception and appraisal of a state's political, economic, social, cultural, diplomatic, and natural factors by the international community. The international image is a most important component of a country's image. It is imperative to distinguish and scientifically define a country's international image and its national image, which are obviously different from each other. The latter includes 'self image' which is how the people of the country perceive themselves, and 'other image' which is how prople of other countris view them, that is the international image. The differences of China's national image and international image should be correctly understood, scientifically analyzed and profoundly investigated, thus finding a perfect way of creating favorable international image.