旅游产品散论

A Random Talk about Tourism Products

目前学界对旅游产品的概念存在不少分歧,本文择取如下问题加以讨论:旅游产品是否包含媒介要素、是否是一种经历或体验、是否是商品、是否包含目的地出售的实物形态商品以及是否包含旅游资源。本文认为,媒介要素是旅游产品的必要组成部分,不能把旅游产品看作经历或体验,旅游产品是商品,旅游产品中不包含旅游地出售的旅游纪念品等实物形态商品,也不包括旅游资源。本文着重讨论了旅游资源与旅游产品的关系,提出旅游资源不是旅游产品或产品的一部分,而是、也仅仅是旅游产品生产要素中狭义的土地要素。

There are quite a few differences in the concept of tourism products among academic circle. The paper intends to discuss whether intermediate elements are contained in tourism products, whether tourism products are regarded as experiences or commodities and whether they contain goods sold in the tourism destinations as well as tourism resources. The paper holds the view that intermediate elements are surely component part of tourism products. It is unreasonable to consider a tourism product as an experience or feeling. Tourism products are commodities, but they do not contain the souvenirs sold in the destinations ; nor do they contain tourism resources. The paper emphatically focuses on the rehtionship between tourism resources and tourism products and points out that tourism resources are not tourism products or part of products, but act just as land factor in narrow sense in the production of tourism products.