析驰名商标与商号权利冲突的解决措施——兼评“蒙牛”案

On Measures to Solve the Rights Conflict between Well-known Trademarks and Trade Names——about "Mengniu" Case

商标和商号作为商业标识都具有识别功能。鉴于二者在构成要素及功能上的相似性,其权利冲突可以说是知识产权领域里的老生常谈。"蒙牛"案可以说是这方面的典型案例。一审法院判决"蒙牛酒业"侵犯商标专用权并构成不正当竞争行为,其法理依据仍是传统的混淆理论。但是,商标淡化理论可以对驰名商标提供更直接有效的保护。我们应该加强对他国关于商标淡化理论学说、判例和立法的研究,确立和完善我国的商标淡化立法。

As commercial marks, trademarks and trade names have the function of identification. In view of the similarities in element and function between them, their rights conflict can be said to be an old problem in the field of intellectual property. ＂mengnJu＂ case can be said to be typical. Court of first instance＇ s judgment is that the defendant infringed the plaintiff＇s exclusive right of trademark and carried out unfair competition, whose theoretical basis is still traditional theory of confusion. However, theory of trademark dilution can provide more direct and effective protection for well - known trademark. We should strengthen our research on doctrine, precedent and legislation of trademark dilution, so as to establish and improve our country＇s legislation.