找准早间新闻节目的本土化切入点

Find Local Breakthrough Point for the Morning News Programs

目前早间电视荧屏已被众多有实力的媒体所占据。本土早间新闻节目如何在激烈的竞争中生存下去?关键是要找准切入点,在差异化战略中突出重围。这就要求节目制作者要围绕"百姓的新闻、百姓的资讯、百姓的观点、百姓的文化、百姓的生活"做节目。现以贵州电视台的《百姓关注·早安贵州》为例分析本土早间新闻节目中的差异化竞争。

Currently,TV programs in the morning are mostly produced by many powerful medias. The key for the local morning news programs to survive in the fierce competition is to find the proper break- through point. The program should focus on every aspects of people＇ s life. Taking the program ＂Good Morning Guizhou＂ as an example, this article analyzes the differentiation competition in local morning news programs.