知识女性进行体育消费的需要与动机研究

Study on the Need and Motive for Sports Consumption of Intellectual Women

知识女性是一批潜在的体育消费群体,通过在探讨知识女性的基本特征的基础上,对知识女性的体育消费需要与动机进行深入的探讨,从而有利于体育企业把握知识女性的需求及激发其消费动机,最终满足知识女性的体育消费需要。

Intellectual Women is a group of potential sports consumers. On the basis of analyzing the feature of the intellectual women, this paper studies on the need and motive for sports consumption of intellectual women, which helps the sports enterprise grasping the need of he intellectual women, stimulates their motive and satisfies sports consumption of intellectual women in the end.