摘要
中国传统绘制或印刷的图像广告是零星、分散和互不联系的。印刷图像广告包括货物的包装纸、发行商的商标与肖像、描绘娱乐活动的印刷品等。中国传统图像广告的实际样本遭到破坏是有原因的。19世纪晚期,照相印刷术的引进、画报的出版等,扩大了视觉图像的领域。西方密集的广告并没有在一开始就对中国产生影响。《点石斋画报》中的图像广告是从过去中国偶然(出现)的图片广告(到近代图像广告的产生)发生戏剧性变化的一个标志。
出处
《南京艺术学院学报（美术与设计）》
北大核心
2007年第4期35-39,共5页
Journal of Nanjing Arts Institute:Fine Arts & Design
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