“分专业高考制度”初探——基于教育品牌战略视角的高考制度新思维

Groping on the Examination System under the Brand Strategy on Education

中国教育必须走品牌战略之道路,为此,必须有相应的招生考试制度来支持。现行的统一高考制度阻碍了中国教育品牌战略的实施,而西方的自主招生制度,也不适合中国国情。分专业高考制度,将高考的公共科目取消,实行分专业出题考试,能够满足每一个学生的专业兴趣发展,能够使每一个学生的专业潜质得以释放,必将促进中国教育的专业品牌发展,也能避免西方自主招生制度的国情陷阱。

Chinese education must go along the road of brand strategy. Correspondingly, it should be supported by admissions system. The present monolithic examination system hinders the implementation of brand strategy. Of course western country＇s free matriculation system can not adapt to Chinese circumstance. Entrance examination system to college according to every profession can content to professional interest and deliver professional potentiality of every student and therefore, promote the development of professional brand in Chinese education.