服务与创新系列报道之六 黑土地上奏响服务的激扬乐章——中国工商银行黑龙江省分行开展“优质文明服务”纪实

Experience On High Quality Service from ICBC Northern Branches

现代银行业的生存与发展归根结底靠的是服务,因为"产品"靠服务推销,"信誉"靠服务打造,"品牌"靠服务维系。在北国边陲的中国工商银行黑龙江省分行,2006年被全国银行业协会授予"中国银行业文明规范服务示范单位"的哈尔滨和兴路储蓄所、佳木斯分行营业部中心储蓄所和鹤岗分行向阳支行向秀丽储蓄所,在当前激烈的市场竞争中,以优质的服务赢得了广大客户的信赖,成为黑龙江省分行实现跨越式发展的缩影。用黑龙江省分行党委书记、行长李久新的话来说,他们"通过超乎客户想象、让客户难以忘怀的个性化、深层次服务,实现了银行增收、员工增效、客户增赢的完美局面。"近日,本刊特约记者沿着他们创新服务的坚实足迹,对三家获奖单位进行了专题采访。

Development of modern banking can be attributed to high quality service, which has close connection with product, reputation and brand. Three Heilongjiang branches of ICBC were awarded by the National Banking Association for their high quality ser- vice in current fierce market competition. Recently, our special correspondent conducted an interview with the three branches.