我国旅游市场营销创新研究

Marketing innovation for China's tourism industry

旅游业是一个具有综合性的服务产业,因此,旅游市场营销就是一种综合性,全方位的营销活动,涉及到社会的各个方面。作为一种高层次需求,旅游业发展也就意味着人们生活水平的提高和社会的进步。因此,研究旅游业的市场营销是极为有意义的。

Tourism is an all - around service industry. And therefore tourism marketing is involved in every aspect of our society. Being the consumption of leisure, the development of tourism development means social progress and the increase of people living standard. For all the reasons mentioned, it is significant to study tourism marketing.