城市营销:城市发展的新动力——以宁波为例

City Marketing:the New Dynamics of City Development

一些城市经济发展与环境恶化同步的趋势表明,目前中国城市发展模式难以持续。而宁波等城市另辟蹊径、异军突起的案例昭示我们,城市营销可能是城市发展的新动力。由此以宁波为例,介绍了城市营销的基本概念、实施及对城市发展的巨大推动作用。

The trend of the synchronization of economic development in some cities with the deterioration of environment shows that it is difficult to maintain the present model of city development in China. But some cities, like Ninbo, have tried different ways. Their practice indicates that city marketing maybe a new impetus to city development. The paper, taking Ninbo as an example, introduces the basic concept of city marketing, its implement and huge driving force it has on city development.