3HenryW.chesbrough, Open innovation: The New Imperative for Creating and Profiting from Technology [M]. Boston:Harvard Business School Press,2003.
4GUPTA A.K,RAJ S.P,WILEMON D.Managing the R&D/marketing interface[J].Research and Technology Management,1986,38:38-43.
5GRIFFIN A,HAUSER J.Patterns of communication among marketing,engineering,and manufacturing:a comparison between two new product teams[J].Management Science 1992(38):360-373.
6KWAKU ATUAHENE-GIMA.& FELICITA EVANGE-LISTA.Cross-functional influence in new product development:an exploratory study of marketing and r&d perspectives[J].Management Science,2000,46(10):1269-1284.
7MARKUS C.BECKER,MORTEN LILLEMARK.Marketing/R&D integration in the pharmaceutical industry[J].Research Policy,2006(35):105-120.
8MOHAMMED RAFIQ & TIM SAXON.R&D and marketing integration in NPD in the pharmaceuticalIndustry[J].European Journal of Innovation Management,2000,3(4):222-231.
9LAURA B.CARDINAL.Technological innovation in the pharmaceutical industry:the use of organizational control in managing research and development[J].Organization Science,2001,12(1):19-36.
10LARS SCHWEIZER.Organizational integration of acquired biotechnology companies in pharmaceutical companies:the need for a hybrid approach[J].Academy of Management Journal,2005(48):1051-1074.
