摘要
运城市拥有丰富的人文旅游资源及独特的自然景观,但目前旅游业的发展仍相对落后,运用SWOT法分析探讨了运城市旅游业发展的优势与劣势、机会与威胁,提出加快旅游业发展的形象驱动模式、区域联合发展模式与重点旅游特品开发模式.
It is shown that Yuncheng is rich in unique tourism resourses, but the development of tourism in- dustry is still in poor at present. By using SWOT analysis, the strengths, weakness, opportunities and threats of Yuncheng tourism are discussed, and the development modes are given.
出处
《山西师范大学学报（自然科学版）》
2007年第3期90-94,共5页
Journal of Shanxi Normal University(Natural Science Edition)
