基于英文广告语篇的纯理功能分析

An Analysis of Metafunctions in Advertising Discourse

文章从Halliday的系统功能语言学的纯理功能出发,以《世界杂志》中一则保险广告为样本,对其中纯理功能的三个方面(概念功能、人际功能和语篇功能)进行了尝试性分析研究。分析表明纯理功能的三个层面在该广告中相互作用,紧密联系,使广告语言不但有效的清楚表达了公司保险项目的特色更体现出消费者可获益匪浅。

This paper does a tentative analysis of one insurance advertisement in the magazine World with the theory of metafunetion （ ideational function, interpersonal function and textual function）. The three levels in metafunetion interact and are closely related to each another, which make this advertisement in the linguistic aspect fulfill the purpose of displaying the features of the insurance programs and what the consumers can get.