零售业态适应性评价及影响因素判定——基于限额以上连锁零售企业的研究

The Identification and Evaluation of Factors Affecting the Adaptability of Retail Format A research Based on Chain Retailers above Designed Size

本文在文献综述的基础上,提出零售业态适应性概念,构建了零售业态适应性评价及影响因素模型。并通过对全国及31个省市限额以上连锁零售企业的实证研究,对两个假设进行了检验:一是不同零售业态的适应性在统计上存在显著差异;二是不同零售业态适应性影响因素在统计上存在显著差异。最后给出相应的结论及政策意义。

Based on the literature review,this paper puts forward the concept of adaptability of retail format and constructs a model to examine such adaptability and factors affecting the retail format.By an empirical study on chain retailers above designed size from 31 provinces or cities in China,the research tests two hypothesizes:the one is that the adaptability of different retail formats has statistically distinctive differences,and the other is that the influenc- ing factors have statistically distinctive differences.The paper finally provides some corresponding conclusions and policy implications.