2008北京奥运经济走势与我国体育产业发展

Economic Trend of 2008 Beijing Olympics and the Development of China'a Sports industry

采用文献资料法、数理统计法,结合奥运经济与体育产业的互动关系,对2008北京奥运经济走势进行了分析,结果表明:固定资产投入稳中有升、体育用品市场潜力巨大、体育无形资产前景广阔、体育消费持续增长等。同时,文章进一步从高投入成本、创造"软实力"、加强市场开发3方面,论述了2008北京奥运经济走势对我国体育产业发展的全方位影响。

By the methods of literature study and statistics,the article analyzes the economic trend of 2008 Beijing Olympics n line with the interactive relationship between Olympic economy and sports industry.The result shows that the investment in fixed assets increases slightly.The sporting goods market has enormous potential.The intangible assets of sports have a broad future.The sports consumption continues to grow.At the same time,the article discusses the influence of the economic trend of 2008 Beijing Olympics on the development of china＇a sports industry from the aspects of high input cost,creation of＂soft power＂ and acceleration of market development.