牡丹江市城市居民冬季体育消费行为的影响因素

Influence Factors on the Civil Winter Sports Consumptive Behavior in Mudanjiang City

采用问卷调查法,对牡丹江市城市居民冬季体育消费行为的现状以及影响因素进行研究分析,结果显示:收入水平直接影响着居民体育服务消费水平;缺乏完善的体育健身场地和设施是制约体育消费水平的关键因素;消费价格、余暇时间、兴趣爱好以及文化程度都对体育消费行为产生一定影响,旨在为相关部门在制定城市居民冬季体育消费市场的开发提供依据与建议。

The article analyzes the current status and influence factors on the civil winter sports consumptive behavior in Mudanjiang city by the questionnaire method. It finds out some key factors：the civil earning level directly influences the sports consumption, the faulty sports field and equipment restricts the sports consumption,and the consumption price,leisure time, interest and cultural degree all take some certain influence on the consumptive behavior.