出版与传媒语言文字应用弊端及应对策略

Mistakes in Publication and Media Language and the Countermeasures

文章在分析出版与新闻传播语言文字应用中不理解汉语某些词语的含义而导致误用、读错音、成语随意窜改等“硬伤”与大量使用套话、废话、语言模式化、中外文混杂、媚俗乃至黄色倾向等“软伤”的基础上,提出了若干应对策略。

Based on the fact that there exist many ＂hard defects＂ such as misapplication, mispronunciation, changing idioms freely and ＂soft defects＂ such as the vast use of formulae, nonsense, language of fixed patterns, mixture of Chinese and foreign languages, claptraps and even pornographic language in publication and media language, which are caused by the misunderstanding of certain Chinese words and expressions, this article makes an analysis and brings forward the countermeasures.