后配额时代中国纺织企业发展战略研究

在分析中国纺织企业发展现状的基础上,依据波特提出的三种竞争战略:总成本领先战略、标歧立异战略和目标集聚战略,提出中国纺织企业在后配额时代的发展途径:产业集群、自主品牌建设和开发功能性纤维产品。

Based on the analysis of china textile enterprises＇ developing condition, according to the three basic competitive strategics which were originated by Mieheal porter： Overall Cost Leadership Strategy, Diferentiation Strategy and Focus Strategy, put forward approaches that China textile enterprises shouM follow in Post - quola Age： Industrial Clustor, Private Brand and Functional Fiber.