摘要
绿色饭店运用安全、健康、环保理念,坚持绿色管理,倡导绿色消费,保护生态,合理使用资源。本文介绍了绿色饭店的概念,论述了绿色饭店的宗旨,结合我国绿色饭店实际探讨了绿色饭店的营销策略。
Sate, heahhy and environmental ideas are carried out in an eco - efficient hotel. It insists on environmental management and consumption. It protects ecology environment and makes rational use of resources. The paper introduees the eoneeption of green hotel, discusses the aim of the green hotel and its marketing atrategy.
出处
《特区经济》
北大核心
2007年第9期301-302,共2页
Special Zone Economy
关键词
绿色饭店
营销
策略
green hotel
marketing
strategy
