从历届奥运吉祥物解析福娃文化

Analysis of Fuwa Culture from all Previous Years Olympic Games Mascot

奥运吉祥物已成为全人类在这种场合进行社会活动、思想交流、信息传播、情感沟通必不可少的通用形象语言。它浓缩了不同国度的自然人文景观、历史文化精华,彰显出深厚的浓浓异国情调。通过对历届奥运吉祥物的造型设计和文化解析与阐述,分析北京奥运吉祥物福娃的文化理念,能够加深对奥运吉祥物的深层次理解。

The Olympic Games mascot figure has become the essential general vivid language to carry on social activity,thought exchange,information dissemination and emotion connection,which also has concentrated the different state natural humanities landscape,the historical culture essence showing strong exotic atmosphere.By designing and explaining all previous years Olympic Games mascot,it has analyzed the Beijing Olympic Games mascot to understand the Olympic Games mascot deeply.