对竞技体育与体育消费相互关系的再认识

The Re-Understanding of the Relationship Between Sport and Sport Consumption

任何事物的发展都具有两面性,同样,竞技体育与体育消费虽然在许多方面相互促进,相辅相承,但在一定的客观条件下,二者间也存在着不可忽视的矛盾.本文从市场营销学、经济学、心理学的视角论述竞技体育和体育消费在发展过程中存在的一些问题,并提出理论指导.

Any development of things have two sides. Likewise, although the sport and sport consumption in many aspects promote and assist each other, under certain objective conditions, there also exists the conflict that can not be neglected between these two. The paper, from the perspectives of marketing, economics and psychology, illustrates some problems in the development of sport and sport consumption and puts forward some theoretical instructions.