有限理性信任观:对理性计算和非理性态度的整合

The Viewpoint of Bounded Rational Trust:an Integration of Rational Calculation with Irrational Attitude

信任是理性的还是非理性的,一直是信任研究中争论的焦点。在对理性信任观和非理性信任观进行比较分析之后,在"有限理性"和"心智成本"的框架下,提出了信任的有限理性观点,对信任的理性观和非理性观点做一整合。

Is trust rational or irrational？ This problem has been the focus of many debates. After comparing the theory of rational trust and irrational trust, the author proposed the viewpoint of bounded rational trust, within the framework of bounded rationality and mental cost. The main aim of this article is to integrate the rational and irrational viewpoints of trust