OEM商业模式对中国体育用品制造业的影响

Influences and mode choices of OEM Business Code on Chinese sports product manufacturing industries

改革开放20多年来,我国体育用品业的发展取得了长足的进展并保持着强劲的发展态势。基本上完成资本原始积累的诸多企业,开始走出"仿造"、"单纯加工"和盲目造势宣传的误区,向着科技开发、自主知识产权、规模扩张为主要目标的品牌战略大踏步的迈进。但是,在科技、经济一体化的今天,"中国制造"的比较优势正逐步弱化,而原有的先天不足表现得越来越明显。OEM模式在体育用品制造业发挥得淋漓尽致。

Since the opening up and reform of China,great achievments have been made in Chinese sports product manufacturing industries. Many enterprises that have finished basic capial accumulation, have begun brand-name strategies aiming at scientific and technological development, independent intellectual property rights and scale expansion. However, the advatages of Made in China is degrading and many problems have emerged. In this paper, the independent innovation ability of sports product industries is studied in view of OEM Business Code.