试论跨文化传播中的民族性问题——以“奥运福娃”为例

On the Problem of the National Characteristic in the Cross-Culture Dissemination——Take 2008 Olympic Mascot as Instance

"奥运福娃"的形象设计引起争议,其背后折射出民族文化在跨文化传播中的两难境地。在跨文化传播中,应该坚持民族文化的自觉性和注意文化的多义性,消除经济力量的负效应,促进跨文化传播的发展。

The figure of 2008 Olympic Mascot causes the dispute, the national characteristic culture to be in a dilemma was refracted in the region of Cross-culture dissemination. In the Cross-culture dissemination, we should persist national culture self-consciousness and take attention to the culture polysemy, eliminate the negative effect arising from the economical strength, promote the development of the Cross-culture dissemination.