推介 诠释 创意——浅析导游词的三个层次

Introduction, Annotation and Originality

推介、诠释、创意三个层次由表及里、由浅到深地构成了导游词的基本属性,只有同时具备这三个层次,导游词才能满足旅游者认知、审美和情感体验不同层次的需求,才能真正起到"媒介"作用,达到完美的导游效果。

The basic attribute of tour guide presentation is composed of introduction, annotation and originality which go gradually from outer to inner. The tour guide presentation must have the three facets simultaneously, only on this condition, it could content the tourists＇ demands of cognizance, experience of aesthetics and sensibility, and then it could in deed act the ＂medium＂ and achieve the full effect in the tour guide.